Slow Load Speed: A Web Designer’s Nightmare
A few not-so-obvious best practices can help you in overcoming this obstacle.
Page Speed is King, too
Bing says that users are likely to abrupt their visits if your website is loading too slowly. It means more abandoned shopping carts and fewer conversions.
Those users who had enough patience are not likely to come back again. It means fewer retained customers and more marketing costs to attract new ones. Google considers slowly loading pages as malicious for a positive user experience and keeps them away from the search results.
Speeding Up Your Page
Balancing image quality and file size is hard, but the reward is an accelerated page load speed.
There is no need to load the elements that users won’t see at the very first moment. The render path that assembles them in the background should only cover the visible part of the page.
CSS: Icons and Fonts
Another optimisation potential lies in using a single image sprite instead of saving each icon as a separate image file. Alternatively, save your icons as .SVG and use them as fonts.
Minimise Your Code
Choosing The Right Data Centre
Server Location Is Important
As you know, when a user tries to open a web page, his browser sends a ping to the server inviting it to load the page. The server follows the invitation and sends the information back. Desperate distances between the server and the user’s current location do not make it easier for your website.
But your content does not have to travel a few thousand kilometers. You can save a few crucial milliseconds by engaging a hosting provider that has a data centre nearby.
For instance, Web World servers are located in Dublin. That is a perfect match for websites that represent domestic Irish businesses. If your website mainly targets Irish users, consider this option seriously.
We are currently observing an important shift in the usage of core storage devices in the web hosting industry. Previously, all servers had hard drives. Many of them still use HDDs. Contrary to them, solid state drives (SSDs) consist of many memory chips. They are much faster in allocating the information: almost instantly compared to up to ten milliseconds that an old HDD would need.
Thus, SSD hosting keeps your website loading time as low as possible. SSD hosting is highly recommended for websites that expect a lot of visitors and are particularly sensitive to the slow load speed issue. Web World has drafted a few SSD hosting plans that cover any business size. Have a look: your option is surely among them.
Server Infrastructure and Other Factors
As a web designer, you may not be the person in your company to decide upon the choice of web hosting. But you can convince the responsible ones by pointing them to the factors that are essential.
Time To First Byte (TTFB) is what you want to look at in the first place. This parameter stands for the time that it takes the server to respond to a client, in your case, to your user’s browser.
Uptime shows a percentage of the time that a server is up and running. Usually, it is a monthly rate. So, an uptime of 99,9% means that you still have to expect a 30-minute downtime every month. That’s why you need an even higher uptime rate.
Infrastructure That Makes Fast Hosting
We arrive at the question of how you are actually going to make sure that a hosting provider is the right one for you. We prepared a list of things to check when choosing your web hosting:
- Hardware: number of CPU cores and threads (the higher, the better)
- Memory (the bigger, the better)
- Usage of SSD (must be provided)
- Broadband coverage
- Support of the most popular databases, such as MySQL
Check our website for more information or ask a question through our live chat.